Web Marketing

What is Online Marketing?

Internet Marketing is application of Internet and related innovations to achieve the company's marketing objectives.

Web Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product or service, supply information to prospective consumers and to reach different geographical regions and specific niche markets.

CONSUMER centered marketing is the secret for success of any company. Concentrating on customer wants and needs will assist a business to please really to thrill its clients better and effectively. Building close relationships and keeping existing consumers is very important since getting a new client is pricey than keeping Web Marketing Tool the existing customer.
Web marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is extremely crucial.

Internet Marketing Tools

Search Engine Marketing

Because 85% of Internet internet users use search engines to find brand-new sites, browse Engine marketing is important. Research reports show that most of online purchases stem from online search engine. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.

Email Marketing

E-mail is the most popular online activity. According to the research findings 96% online users use E-mail. E-mail marketing can be used to drive sales, offer customer care and to construct close relationships with the consumers. Email marketing is an expense reliable Internet Marketing tool and the results can be easily measured. We can expect a higher response rate around 10-- 15% from an in-house E-mail list. If we are to rent an E-mail list from an outside source the reaction rates will be around 1 %.

Affiliate Marketing

This is called the earnings sharing business model. Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk free and cost effective advertising because you pay only for efficiency. Affiliate marketing makes it possible for organisations to reach specific niche markets in a more expense reliable way.

Banner Advertising

Banner advertising was very much popular and click through rates were around 25% when its introduce for the very first time in 1994. At present we can't anticipate a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not acceptable banner advertising still considers as an effective branding tool.

Viral Marketing

Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of info about new websites.

Promotion

Promotion is about creating awareness, building trust and credibility. Online news release circulation plays the main role in this.

Browse Engine marketing is crucial since 85% of Internet internet users use search engines to discover brand-new sites. Email marketing can be utilized to drive sales, provide consumer service and to build close relationships with the clients. E-mail marketing is an expense efficient Internet Marketing tool and the results can be easily determined. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of details about brand-new websites.